Leads/Resources: Etsy and Google Analytics

After receiving a fair number of e-mails in the new year pertaining to art business and marketing related questions, it's clear it's time to beef up efforts with our Leads/Resources blog posts. This month, Etsy announced that sellers can enable Web Analytics for their Etsy shops via Google Analytics, allowing sellers to track statistics like page views, peak viewing times, referral sites, and popular content. Here's a list of resources we've found to help Etsy sellers setup and use Google Analytics:

1. Sweet Figments: Tutorial for setting up Google Analystics with photos
   
2. Timothy Adam Designs: writes a blog with regular features devoted to Etsy selling and marketing tips. See his Forums post with links to many Google Analytics tutorials. Also check out his video explaining uses for Google Analytics posted about here.
   
3. Living Good at Liv'n Good Jewelery: check out small business marketing tips including recent posts helping Etsy sellers understand functions like Site Overlay, Visitor Overview, and Traffic Sources
4. Unofficial Etsy News: some interesting commentary on Etsy's introduction of Google Analytics via the Unofficial Etsy News site.
5. How to use Google Analytics (general): a compendium of more general tutorials devoted to the Google Analytics beginner.